Best Practice: Aufbau einer E-Mail, die Menschen gerne öffnen und lesen

Quelle:

https://www.linkedin.com/posts/brianedean_heres-a-template-for-writing-newsletters-activity-6944984503371116544-1JMp?utm_source=linkedin_share&utm_medium=member_desktop_web

Experte:

Was mir so gut daran gefällt: wie wunderbar simpel die Blaupause ist! Schaut selbst (unten ist eine Grafik dazu)...

Here’s a template for writing newsletters that people actually WANT to open.

Let’s break it down.

1. Subject Line = Short and Sweet

Your subject line should outline your newsletter content… without giving away the farm.

2. Attention-Grabbing Lead

A compelling first line that hooks your reader right away.

This line also shows up as a preview in Gmail.

So it needs to be good.

3. Lesson as a Story

Your newsletters should sound like they’re from a friend.

(And yes, this applies to “corporate newsletters” too.)

4. Clear Call-To-Action

Let your reader know EXACTLY what to do next.

Whether it’s to sign up for a free trial, read a blog post or make a purchase.

5. Use a P.S.

People can’t resist reading a P.S.

This is why I recommend ending your newsletters with a P.S. that sums up your offer and CTA.

Want me to share more tested templates like this?

Let me know in the comments section below.

👍🏻